1. Cookies are generated when you first visit Our Site as they tell us useful analytical information including which site you have visited from.  You can decline consent for such cookies once on our Site. However, prior to this, acceptance of such cookies is deemed to occur via implied consent as you visited. Our Site and the consent option is presented to you once on Our Site (for those landing cookies). We have a legitimate interest to gather this landing data to inform the success of our investment in online advertising, for example, as a small family run business.

2. Cookies can be session cookies or persistent cookies. Session cookies only last for the duration of your online session and disappear from your device when you close your browser.  Persistent cookies, however, stay on your device after the browser has been closed and last for the period of time specified in the cookie.  Furthermore, persistent cookies are activated each time you visit the site that the cookie was generated by and include analytics tools.

3. Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

4. By using Our Site you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. Third party Cookies are used on Our Site for analysing website usage and trends, for example. For more details, please refer to Part 6 below. These Cookies are not integral to the functioning of Our Site and your use and experience of Our Site will not be impaired by refusing consent to them.

5. All Cookies used by and on Our Site are used in accordance with current Cookie Law.

6. Before Cookies are placed on your computer or device, you will be shown a message requesting your consent to set those Cookies (apart from the landing cookies as outlined in Part 1. By giving your consent to the placing of Cookies (‘functional’ and ‘performance’ Cookies) you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended. You may also later go back into the Cookie consent options after initially consenting and change your consent preferences.

7. Certain features of Our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown above in Part 6. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below in Part 12, but please be aware that Our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.

8. The following first party Cookies may be placed on your computer or device:

Name of Cookie	Purpose	Strictly Necessary
Checkout	To facilitate checking out your stored online basket items	Yes
Account/ user log on	To enable you to set up or access an account to shop, and view purchase history, etc., if functionality allows	Yes

The following third party Cookies may be placed on your computer or device:

Name of Cookie	Provider	Purpose
Social media links	Facebook, Instagram, Linked In, Pinterest and Twitter	User can share updates or like/ pin items by hitting buttons to alert their own followers to items purchased, etc.
Social media advertising	Facebook, Twitter and Pinterest	Behavioural advertising tailored to a user’s preference and based on their activity
Search Engine advertising	Google AdWords, Bing Ads	Online advertising
Analytics	Google	To track user behaviour on Our Site (see table below for more detail)
Tag manager	Google	To allow site traffic to be measured as well as the impact of online advertising including social media channels
Cookie consent function	Civic	To provide cookie consent options post landing on Our Site for cookies other than strictly necessary cookies
Search bar tool	Searchanise	To provide insight into search history on Our Site
Payment	Amazon Pay, PayPal and Braintree	To collect payment data to facilitate payment to Us
Postcode prediction	See Part 14	To pre-fill address field based on a postcode
Currency prediction	See Part 14	To update the currency to a local currency based on the initial part of an IP address

9. Our Site uses analytics services provided by Google. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the products offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.

10. The analytics service(s) used by Our Site use(s) Cookies to gather the required information.  Information pertaining to Location information is also gained from an IP address for consumer behaviour analysis.

11. The analytics service(s) used by Our Site use(s) the following Cookies:

    Name of Cookie	First / Third Party	Provider	Purpose
    Visitor count	Third	Google Analytics	To measure visitors to Our Site
    Visitor time on site pages	Third	Google Analytics	To review and inform the impact and appeal of Our Site pages
    URL visitor came from	Third	Google Analytics	Online market intelligence
    URL visitor exited to	Third	Google Analytics	Online market intelligence
    Visitor behaviour on site	Third	Google Analytics	To review and inform the impact and appeal of Our Site pages
    Web browser type and version	Third	Google Analytics	To enable cookies to function as best they can for your software needs
    Operating system	Third	Google Analytics	To enable cookies to function as best they can for your software needs
    Site traffic analysis	Third	Google Tag Manager	To review and inform the impact and appeal of Our Site pages
    Impact of online advertising including social media channels	Third	Google Tag Manager	To review and inform the impact of Our online marketing

12. In addition to the controls that We provide which are accessed via the Cookie consent function, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party Cookies. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

13. You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.

14. We also use software to enhance Our Site’s functionality.  We use postcode prediction software to pre-fill address field based on a postcode as well as using currency prediction software to update Our Site’s currency to a local currency based on the initial part of an IP address.  Details of the software providers have not been included in the table under Part 8 for reasons of Our requirement to protect our business knowledge and security.

15. It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.